Big Effect

AI for the music industry

An AI platform built to democratize access to advanced music marketing — letting artists at every level chart their own course, create on their own terms, and turn talent into an unstoppable force. At the core sits the Big Effect Index: a personalized database generated each time an artist uploads a song. It surfaces tracks that match the upload's sonic fingerprint and the artist's current and adjacent career levels — so a score is calibrated to that specific artist, not an industry-wide average. Around it: predictive and reactive performance scores, social fitness tracking, influencer marketing strategy, and in-app fan UGC. For artists and labels navigating streaming and social, guided by AI insights instead of gut feel.